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Jun 9, 2008|
Frontier Airlines Takes Home Coveted Effie Award
Frontier's Favorite Animals Receive Honor Two Years in a Row
DENVER, June 9 /PRNewswire/ -- As if their heads aren't big enough already, Frontier today announced its favorite "spokesanimals" are preparing to add a 2008 Silver Effie Award to their already overflowing trophy case. Frontier's "spokesanimals" were recognized for the popular 2007 'Denver's Favorite Animal' advertising campaign featuring seven of Frontier's animals competing for the distinct honor. This is the second year in a row the animals have nabbed an Effie for the Company.
The prestigious Effie Awards recognize leaders in the advertising industry not only for the creativity of their campaigns, but also the effectiveness. Frontier Airlines was the only company in the competitive transportation industry category to even be considered for an award this year.
"It is such a great honor to receive this recognition for our 'Denver's Favorite Animal' campaign," said Frontier Airlines Director of Advertising, Diane Willmann. "This campaign was special in that it engaged the viewer to actively participate in the voting process. Leading up to the announcement we received more than one million online votes and the promotion contributed to a nearly 50% increase in traffic to our Web site over the year before."
'Denver's Favorite Animal' campaign combined 13 different television spots airing in the Denver market, plus additional commercials posted on the popular YouTube video sharing Web site; an online campaign headquarters, including a campaign blog; a 14-minute podcast featuring a candidates' debate; and an online campaign merchandise store that sold more than 800 "press kits," featuring T-shirts, buttons and stickers for each candidate.
The campaign, created by Grey New York featured seven popular Frontier animals competing for the honor of being 'Denver's Favorite Animal'. Larry the lynx announced the penguins, Jim, Joe, Jay and Gary, as the winners during the 79th Annual Academy Awards.
About Frontier Airlines Holdings, Inc.
Frontier Airlines Holdings, Inc. is the parent company of Denver-based Frontier Airlines. Currently in its 14th year of operations, Frontier Airlines is the second-largest jet service carrier at Denver International Airport, employing approximately 6,000 aviation professionals. Frontier Airlines' mainline operation has 62 aircraft with one of the youngest Airbus fleets in North America. Frontier Airlines' mainline operations offer 24 channels of DIRECTV® service in every seatback along with a comfortable all-coach configuration. In conjunction with a fleet of ten Bombardier Q400 aircraft operated by Lynx Aviation (a subsidiary of Frontier Airlines Holdings, Inc.), Frontier offers routes to 60 destinations in the U.S., Mexico, Canada and Costa Rica. In November 2006, Frontier and AirTran announced a first-of-its-kind integrated marketing partnership that offers travelers the ability to reach more than 80 destinations across four countries with low fares, aboard two of the youngest fleets in the industry. For more in-depth information on Frontier Airlines, please visit its Web site at http://frontierairlines.com/.
SOURCE: Frontier Airlines Holdings, Inc.
CONTACT: Corporate Communications of Frontier Airlines Holdings, Inc.,
Web site: http://www.frontierairlines.com/