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Mar 30, 2006|
Frontier and the Colorado Rockies Team Up for Another Five Years
Renewed Contract Means 2-for-1 Rockies Tickets for Frontier Fliers
DENVER, March 30 /PRNewswire-FirstCall/ -- Frontier Airlines (NASDAQ: FRNT) has renewed its title as the official and now exclusive airline sponsor of the Colorado Rockies, Denver's major league baseball team. The renewed contract extends the original three-year agreement, signed in April 2003, for another five years, providing Frontier with various promotional opportunities, advertising inclusion, and in-stadium signage at Coors Field, where the Rockies home games occur. Signage opportunities include Rockies games that are broadcast nationally, providing additional exposure across Frontier's growing network. In addition, some of the team's travel, including travel by various office staff, will occur on Frontier, whenever possible.
The true homerun of the new deal, however, is tied directly to the consumer benefits the renewed partnership will offer. With the start of the Rockies' 2006 season, any Frontier passenger who flies between March 30, 2006 and September 28, 2006 can show their boarding pass at the ticket window of Coors Field to receive two pavilion tickets for the price of one. In addition, the Rockies will supply unique experiences for inclusion in Frontier's frequent flier mileage auction site, The More Store (http://www.frontiermorestore.com/), including VIP opportunities to "play catch" with a Rockies player, a VIP trip for two to fantasy baseball camp and a VIP tour with on-field batting practice.
Jeff Potter, Frontier president and CEO said, "When the Rockies organization came to Frontier and asked us 'R You In?' it didn't take much discussion for us to answer with a resounding 'yes!' Through good times and bad, the Rockies have become an intricate part of the fabric of the Colorado community and there is no doubt in Frontier's mind that the Rockies are an integral piece of our marketing and sponsorship program. In addition, with our new contract, we have jointly developed a way to pair our low fares with an affordable Rockies experience by offering 2-for-1 tickets to any home game when fans show their Frontier boarding pass at the ticket window. We look forward to five more great years of partnership with the Rockies and we are eager to share this special relationship with all of our passengers."
"When a sports franchise reaches out to the community for sponsorship and support, the first thought is to go to those companies that have established a strong bond with the community, those whose names and brands provide an instant and positive recognition-and on the top of that list is Frontier Airlines," said Greg Feasel, Rockies senior vice president of business operations. "This has been a great partnership for the past three years, and we look forward to the next five."
Elements of the new contract include: * Frontier is the official and exclusive airline sponsor of the Colorado Rockies * Frontier passengers can show their boarding pass from travel between March 30, 2006 and September 28, 2006 to receive 2-for-1 pavilion tickets to any home game during the 2006 regular season * Frontier Flyball Frenzy: A home-game contest, where a randomly drawn fan will have two chances to catch a fly ball and win a free round-trip flight for one on Frontier * Signage behind home plate, on the leftfield outfield wall and in center field beyond the bullpen * Main concourse signage * Frontier will be the official game day sponsor on opening day Monday, April 3rd where they will distribute Rockies baseball hats to the first 25,000 attendees * Full page four color ad in game day program * Banner ad on Colorado Rockies Web Site * Frontier More Store inventory including: * VIP trip for 2 to spring training * Batting practice for 2 at Coors Field * VIP for 4 to have a tour and view batting practice on field prior to game * VIP Fantasy camp for 2 * Opportunity to throw the first pitch * VIP opportunity to play catch with a Rockies player * Dinger appearances
Don't forget to visit http://www.frontierairlines.com/rockies for details on the 2-for-1 ticket offer.
Currently in its 12th year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport, employing approximately 4,700 aviation professionals. With 50 aircraft and the youngest Airbus fleet in North America, Frontier offers 24 channels of DIRECTV® service in every seatback along with 33 inches of legroom in an all coach configuration. In conjunction with Frontier JetExpress operated by Horizon Air, Frontier operates routes linking its Denver hub to 56 destinations including 48 destinations in 29 states spanning the nation from coast to coast, Calgary, Canada, and to seven cities in Mexico. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for seven consecutive years. In July 2005, Frontier ranked as one of the "Top 10 Domestic Airlines" as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at http://www.frontierairlines.com/.
SOURCE: Frontier Airlines
CONTACT: Joe Hodas of Frontier Airlines, +1-720-374-4504,