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Oct 19, 2005
Frontier Offers 1,000 EarlyReturns Bonus Miles For Booking Online
DENVER (Oct. 19, 2005) - Over the past twelve years, Frontier Airlines (Nasdaq: FRNT) has established a reputation as a low-fare leader in the markets it serves, and its customers know that great low fares can always be found at http://www.frontierairlines.com. Now, thanks to the introduction of Frontier's new "Shop by Price" feature, customers can find the lowest fare even faster and easier. In an effort to promote this new feature to customers visiting its Web site, and reward loyal customers who already rely on frontierairlines.com for booking travel, Frontier is offering 1,000 EarlyReturns bonus miles in addition to the miles normally earned for the flight, for tickets purchased on its Web site by October 31, 2005. With the industry's lowest free ticket redemption level at 15,000 miles, the bonus miles will reward Frontier's online customers with free travel faster.
With recent Web site enhancements such as "Shop by Price" functionality, finding the lowest fare available on Frontier's Web site has become as simple as a single mouse click, taking the confusion out of airline pricing. Customers can now select the "Shop by Price" option from the home page at frontierairlines.com and the Web site will display a range of schedule and pricing options making it simple to find the lowest fare and the best schedule to fit a customer's travel needs. And, unlike many travel Web sites, Frontier doesn't charge a service fee for online booking.
"We have spent the better part of a year gathering feedback from our customers about what would make their online purchase experience a positive one, and today's announcement of 1,000 EarlyReturns bonus miles is a direct reflection of our confidence that frontierairlines.com is the most convenient way for our customers, both new and already loyal, to book their travel on Frontier," said John Happ, Senior Vice President of Marketing and Planning. "With initial enhancements such as 'Shop By Price' we have only just begun the transformation of frontierairlines.com and our hope is that customers continue to visit us online to log in to 'a whole different online experience'."
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