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Jul 14, 2005
Frontier Airlines Asks the Question - 'Just How Many Miles is a Mercedes M-Class Worth?'
DENVER (July 14, 2005) - Frontier Airlines (Nasdaq: FRNT) today opened the bidding for a brand new Mercedes M-Class Sports Utility Vehicle from Murray Motor Imports at their innovative new miles shopping mall The More Store (http://www.frontiermorestore.com). Frontier started the bidding for this beautiful luxury vehicle at only 10,000 miles, but it is expected to fetch a record bid for the newly launched site, which recently auctioned a one-of-a-kind, hand-made Yeti mountain bike for only 77,000 miles. The bidding will end on July 28, 2005.
Unlike other auto promotions, the More Store and Murray Motors are partnering to offer this car not for a one or two-year lease, but rather, the auction winner will own this new ML350. Frontier will even pick up the sales tax and registration for the winner.
This exciting luxury SUV from Murray Motors includes the following specifications:
"The M-Class, and all of the great inventory on the More Store is our way of thanking our loyal customers for flying Frontier," said Andrew Hudson, Senior Director of Marketing, Communications, and Sales for Frontier. "Since we launched the More Store on June 28, the response from our frequent flyers has been tremendous. The Yeti mountain bike was our first big bid item, but other inventory including great restaurant gift certificates, rounds of golf and luggage have all been very well received. With the Mercedes M-Class, however, we know that it will be an all-out bidding war and someone will drive away with one of the greatest SUVs on the road. We look forward to sharing the winning bid with everyone on July 29 after the auction ends."
What is the More Store?
Other items available at the More Store include rounds of golf from many of the Nation's top golf courses; certificates to several of Denver's finest restaurants as listed on 5280 Magazines' Best of Denver survey; TUMI-brand luggage provided by Ebags; overnight packages at Denver's historic Brown Palace Hotel; high-end jewelry from John Atencio; premium tickets to Colorado Rockies baseball games; SprintPCS Vision Smart Device Treo 650s by Palm One; golf equipment and bicycles from Colorado Ski and Golf; and many other items.
Visit the More Store at http://www.frontiermorestore.com to learn More and to start buying!
About Murray Motor Imports