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Jan 20, 2005
Frontier Airlines and Caribou Coffee Partner to Introduce the World's Best Inflight Coffee Experience
DENVER (January 20, 2005) - In an effort to deliver on its promise to be a "Whole Different Animal" in every aspect of the customer experience, Frontier Airlines (NASDAQ: FRNT) has partnered with Caribou Coffee to bring travelers a whole different in-flight coffee experience. Recognizing that the bar for airline coffee was set fairly low, the two companies decided it was time to push the boundaries of the in-flight coffee experience by offering a quality of coffee that matched the rest of the product that Frontier offers passengers with its new Airbus aircraft, 33 inches of leg room and 24 channels of LiveTV. Frontier felt that there was no reason that passengers couldn't feel as if they were sitting in a café, or their living rooms, with a great cup of coffee, a comfortable seat and a TV to watch, while they travel across the country.
To that end, Frontier and Caribou selected a special blend of beans from the countries of Sumatra, Costa Rica, Colombia and Guatemala to create a unique in-flight coffee that would reflect the dedication to excellence and customer service that both Frontier and Caribou embody. Frontier uses 39,000 pounds of coffee every year to serve its approximately eight million annual passengers. With 4,000 beans to every pound of coffee, this means that Frontier turns about 156,000,000 beans into 3,120,000 cups of coffee annually.
The new relationship is part of Caribou's first expansion into the Western U.S. Caribou has 306 retail shops across 12 states and Washington D.C., but none are further west than North Dakota currently. The new relationship with Frontier represents the front end of a focused expansion for Denver and Colorado with several large corporate accounts in the works, as well as plans for the expansion of Caribou's popular retail stores slated for the second quarter of 2005 in locations throughout the Metro Denver area.
"Frontier is the perfect partner to introduce us to the Colorado community," said Michael Coles, CEO of Caribou Coffee. "Whether its airplanes or coffee, Frontier and Caribou share the same dedication to the quality, integrity and value of our products, and we recognized very quickly what a great association our new Denver customers would have if we were to align ourselves with Denver's hometown airline. We know that Denverites have a discriminating palate, and we are eager to put our product to the test with Frontier's passengers as well as all of our new customers as we make Denver the first stop of our Western expansion. Denver-get ready for an amazing cup of coffee!"
"Frontier holds every aspect of our product and our business up to the test of whether we are offering the best we can offer to our customers," said Andrew Hudson, senior director of marketing and communications for Frontier Airlines. "With Caribou, we are confident that we can answer that question with a resounding 'yes!' when it comes to our coffee. We are thrilled to introduce Caribou to our hometown and we are equally excited to offer this quality product to our passengers."
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