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Jul 20, 2004
Frontier Airlines Signs Multi-Year Agreement with the University of Wyoming
DENVER, Colo. (July 20, 2004) - Frontier Airlines (Nasdaq: FRNT) has signed a new three-year agreement with the University of Wyoming Athletic Department to serve as "Official Airline of the Wyoming Athletic Department."
The partnership includes an integrated marketing plan with exposure for Frontier Airlines in Wyoming athletic venues through signage and promotions. In addition, the partnership includes sponsorship elements such as radio ads and Web site presence, plus:
In addition, the University of Wyoming athletics department will use Frontier Airlines exclusively for their football charters in 2004 and will work closely with Frontier Airlines for other athletic team and individual travel on Frontier whenever practical.
"The University of Wyoming is a great addition to our growing roster of athletic sponsorships, and our first outside the state of Colorado," said Andrew Hudson, Senior Director of Marketing and Corporate Communications. "We are eager to work with one of the premiere teams in the Mountain West Conference and we look forward to supporting not only the players and the athletics department, but also the students, faculty and alumni of the University of Wyoming."
"Frontier and the University of Wyoming share a kindred spirit of service and a mentality for doing things differently," added Gary Barta, Director of Athletics for the University of Wyoming. "We are proud to have an industry leader such as Frontier as one of our lead sponsors and we look forward to future victories for their team and ours."