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The partnership includes an integrated marketing plan with exposure for Frontier Airlines in Wyoming athletic venues through signage and promotions. In addition, the partnership includes sponsorship elements such as radio ads and Web site presence, plus:

• Commercial spots during football and basketball radio broadcasts.
• Recognition as an official online partner with branding to include a link to the Frontier Airlines Web site on every page of the official Wyoming Athletics Web site. This site has received more than 4 million hits within the last 12 months and averages more than 44,000 unique visitors each month.
• A three-foot x 18-foot sign in War Memorial Stadium.
• One rotating courtside sign in the Arena Auditorium.
• Recognition as the Official Airline of the Wyoming Cowboys and Cowgirls on the video scoreboard and with a PA announcement at every home football, soccer and volleyball game, at every home men's and women's basketball game, and during the football/basketball coaches' radio shows.
• Frontier Airlines promotions during each home football and men's basketball game.

In addition, the University of Wyoming athletics department will use Frontier Airlines exclusively for their football charters in 2004 and will work closely with Frontier Airlines for other athletic team and individual travel on Frontier whenever practical.

"The University of Wyoming is a great addition to our growing roster of athletic sponsorships, and our first outside the state of Colorado," said Andrew Hudson, Senior Director of Marketing and Corporate Communications. "We are eager to work with one of the premiere teams in the Mountain West Conference and we look forward to supporting not only the players and the athletics department, but also the students, faculty and alumni of the University of Wyoming."

"Frontier and the University of Wyoming share a kindred spirit of service and a mentality for doing things differently," added Gary Barta, Director of Athletics for the University of Wyoming. "We are proud to have an industry leader such as Frontier as one of our lead sponsors and we look forward to future victories for their team and ours."

About Frontier
Currently in its tenth year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport with a fleet of 46 aircraft and employing approximately 4,500 aviation professionals. Frontier, in conjunction with Frontier JetExpress operated by Horizon Air, operates routes linking our Denver hub to 43 destinations in 24 states spanning the nation from coast-to-coast and to five cities in Mexico. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for five consecutive years. In July 2004, Frontier ranked as one of the "Top 10 Domestic Airlines" as determined by readers of Travel + Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.