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Jan 22, 2004
Frontier Airlines Caps All Domestic One-Way Fares At $309
DENVER (January 22, 2004) - In a move that will dramatically lower fares for business and leisure travelers making last minute flight reservations, Frontier Airlines (NASDAQ: FRNT) today announced a cap of $309 on all its domestic fares from Denver (does not include Mexico and Alaska). This new simplified fare cap is a 25-50% reduction from its previous caps of $409* and $509*, and it offers a new level of transparency that is unparalleled in the airline industry. While on average, travelers on Frontier will pay far less than $309 for a one-way domestic ticket, they can now be confident that they will never pay more than $309, which is particularly attractive to last minute business and leisure travelers. In addition, unlike other airlines, the fares can be booked each way allowing customers to get the best price on both the inbound and outbound portion of their travel itinerary.
"Frontier believes the market for last-minute travel has permanently transitioned in the past few years, creating savvy travelers who will no longer pay the excessive walk-up fares charged by some airlines," said Sean Menke, senior vice president of marketing. "Taking our cap reductions from last year one step further, today's announcement is intended to send an even stronger signal to business travelers, letting them know that they will no longer be penalized for their business travel. It is our hope that this $309 guarantee will help stimulate American companies to allow more business travel and get back to the business of doing business in person."
The $309 fare is a base fare of $299 plus a $10 fuel surcharge, which is temporarily in place.
*Fares include a $10 fuel surcharge, but do not include passenger facilities fees up to $18 roundtrip, the September 11th Security Fee up to $10 roundtrip, or fees of $3.10 per segment. A segment is defined as one take-off and one landing.