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Oct 9, 2003
Frontier Airlines Scores a Sponsorship Hat Trick with Kroenke Sports Enterprises
DENVER (Oct. 9, 2003) - Frontier Airlines (NASDAQ: FRNT) today announced that it has signed a three-year agreement with Kroenke Sports Enterprises to be the exclusive airline of the Pepsi Center, Denver's National Hockey League (NHL) team the Colorado Avalanche, and Denver's National Basketball Association (NBA) team, the Denver Nuggets. This new relationship comes on the heels of Frontier's recent deals with the five largest universities in Colorado, and it compliments Frontier's sponsorships of the Colorado Rockies and Colorado Mammoth.
The agreement with Kroenke Sports Enterprises includes the following:
"This exciting new partnership is a real victory for Frontier and we are proud to serve as the exclusive airline of these great teams," said Frontier's Vice President of Marketing and Planning Sean Menke. "Frontier, the Nuggets and the Avalanche share a desire to be the best in our league and to make our hometown proud, and for Frontier that means bringing the lowest fares, great sports and travel packages and outstanding customer service to the sports fans of Colorado."
"This is a great pairing of two local Denver companies that both play at the top of their respective games," said Tom Philand, senior vice president of marketing and corporate sales for Kroenke Sports Enterprises. "Kroenke Sports seeks to bring Denver the very best in sports and entertainment and we are excited to welcome Frontier as a partner because we know that they share in our desire to provide the Denver community with the best that our respective industries have to offer."