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Feb 20, 2003Frontier Airlines Simplifies its Domestic Pricing StructureDENVER (Feb. 20, 2003) Frontier Airlines (Nasdaq: FRNT) today announced it has extended its new fare structure, introduced last week in its Denver hub. The new structure provides a simplified pricing structure for all domestic fares. As part of the new structure, Frontier’s highest-level business fares will be reduced by up to 44 percent, and Frontier’s lowest available walk-up fares will be reduced by as much as 68 percent. The new structure, which is comprised of six fares, caps all fares at $499 one-way, excluding passenger facility, security or segment fees, depending on length of haul. Unlike other airlines, these fares can be booked each way, allowing customers to get the best price on both the inbound and outbound portion of their itinerary; no round-trip purchase is required. Frontier’s new fare structure removes the advance purchase requirements of past pricing structures. In addition, off peak and peak pricing has been eliminated, and Saturday night stayovers are not required. These fares are not available to/from Frontier’s international destinations. “We are pleased with consumer response to our new, simplified fare structure, which we recently put into place at our Denver hub,” said Vice President Marketing and Planning Sean Menke. “The purpose of extending this fare structure systemwide builds upon our intent to make Frontier’s pricing more understandable and desirable, as well as make it easier for people to fly Frontier whenever possible.” Sample one-way fares from the airline’s new structure are listed below:
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