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Jan 9, 2003
Frontier Airlines Partners with Pepsi
DENVER (Jan. 9, 2003) Frontier Airlines (NASDAQ: FRNT) and The Pepsi Bottling Group, Inc. (NYSE: PBG) today announced a new, long-term strategic marketing agreement enhancing the airlines offering of Pepsi products and building the companies marketing alliance. The agreement marks a strategic first for Frontier, as the airline will work directly with The Pepsi Bottling Group to offer inflight beverages to more than three million Frontier customers. In addition to the new inflight choices, the two companies will develop joint promotional programs, leveraging the strengths of the companies respective brands.
As part of the new Pepsi/Frontier strategic alliance, the companies unveiled a travel promotion, which begins this month. The promotion includes a $50 discount coupon on a round-trip for two, which can be found inside all Pepsi 24-packs sold in Denver, Salt Lake City, Phoenix, Omaha, Wichita, and Albuquerque.
With this new partnership, Frontier aircraft will be catered with Pepsi products that include Pepsi-Cola, Diet Pepsi, Mountain Dew, Sierra Mist, Diet Sierra Mist, and an assortment of Schweppes mixers as well as Cadburys Dr Pepper and Diet Dr Pepper. In the future, Frontier plans to provide unique sampling opportunities for new Pepsi flavors and brands on select Frontier flights.
"Frontiers new marketing partnership with Pepsi will make flying more fun, as our customers will have unique opportunities to sample the newest Pepsi products at 35,000 feet. In addition, the partnership makes flying more affordable for Pepsi consumers by offering travel discounts on Frontier flights, said Sean Menke, vice president of marketing and planning. "At a time when many airlines are reducing services and amenities onboard their aircraft, we are thrilled to partner with a respected worldwide organization that allows us to enhance our inflight service while further streamlining our catering process.
"We are delighted to extend and expand our partnership with Frontier Airlines, bringing the Joy of Pepsi to all of Frontiers customers, said Dave DePoy, Vice President, On-Premise Sales for The Pepsi Bottling Group. This is a tremendous opportunity for Pepsi to add value for travelers through joint marketing programs centered around Frontier's popular destinations."
About The Pepsi Bottling Group, Inc.