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Denver (Oct. 16, 2002) - Frontier Airlines (Nasdaq: FRNT) today announced it has selected New York-based Sticky Grey, a division of Grey Worldwide New York, to provide creative content for the airline's advertising and marketing initiatives.

"Frontier's culture is very unique, and we wanted to select an agency whose way of thinking and doing business was similar to our own. We believe we've found that agency in Grey Worldwide New York," said Vice President of Marketing and Planning Sean Menke. "Sticky Grey's team presented some very distinctive, thought-provoking ideas that we believe will help differentiate Frontier in the marketplace, and that is particularly important in our industry."

Steve Blamer, President/CEO of Grey Worldwide New York said, "We are thrilled to be back in the airline business with what we consider to be one of the most exciting airlines in the industry. We look forward to a long standing relationship with Frontier Airlines and welcome this opportunity to apply our expertise in helping to build the Frontier brand."

Frontier Airlines' selection process for an advertising agency involved a review of proposals from more than 55 companies nationwide. Sticky Grey will develop and produce the airline's collateral, print, radio and television advertising. The airline anticipates launching a national campaign with the new creative during the first calendar quarter of 2003.

About Frontier Airlines:
Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport offering affordable fares. Frontier is an affordable carrier operating a fleet of 35 aircraft, with a single-class configuration, and employs approximately 3,000 aviation professionals. Frontier and its affiliate Frontier JetExpress currently serve 35 U.S. cities with 180 daily flights. In 1999, 2000 and 2001, Frontier's maintenance and engineering department received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs. In April 2002, Entrepreneur ranked Frontier one of two "Best Low-Fare Airlines," and in September 2001, Fortune ranked Frontier 41st on its 100 Fastest Growing Companies list. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.

About Sticky Gray/Grey Worldwide New York:
Grey Worldwide New York is the largest Agency in the Grey Worldwide network and represents approximately 40% of the network's total billings. Sticky Grey represents one of eight "villages" of Grey Worldwide New York. Grey Worldwide, a Partner Company of the Grey Global Group (NASDAQ: GREY), has operations in 90 countries, and billings of over $12 billion, ranks as one of the world's largest marketing communications companies.