NEWS & MEDIA
|All News Releases >||General News >|
Oct 16, 2002
Frontier Airlines Selects Grey Worldwide NY's Sticky Grey for Advertising
Denver (Oct. 16, 2002) - Frontier Airlines (Nasdaq: FRNT) today announced it has selected New York-based Sticky Grey, a division of Grey Worldwide New York, to provide creative content for the airline's advertising and marketing initiatives.
"Frontier's culture is very unique, and we wanted to select an agency whose way of thinking and doing business was similar to our own. We believe we've found that agency in Grey Worldwide New York," said Vice President of Marketing and Planning Sean Menke. "Sticky Grey's team presented some very distinctive, thought-provoking ideas that we believe will help differentiate Frontier in the marketplace, and that is particularly important in our industry."
Steve Blamer, President/CEO of Grey Worldwide New York said, "We are thrilled to be back in the airline business with what we consider to be one of the most exciting airlines in the industry. We look forward to a long standing relationship with Frontier Airlines and welcome this opportunity to apply our expertise in helping to build the Frontier brand."
Frontier Airlines' selection process for an advertising agency involved a review of proposals from more than 55 companies nationwide. Sticky Grey will develop and produce the airline's collateral, print, radio and television advertising. The airline anticipates launching a national campaign with the new creative during the first calendar quarter of 2003.
About Frontier Airlines:
About Sticky Gray/Grey Worldwide New York: