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Apr 17, 2002
Frontier Airlines Seeks Marketing Research Firm
DENVER (April 17, 2002) - Frontier Airlines (Nasdaq: FRNT) today announced that it is accepting proposals from marketing research firms to conduct qualitative and quantitative consumer research, including potential consumer surveys and focus groups. The information obtained from the research will be applied to the airline's strategic marketing plan, and will enable the airline to consistently deliver to the consumer the type of service they expect from Frontier.
"During the past year, Frontier announced 12 new destinations, began our transition to a fleet of brand new Airbus aircraft, and provided air travel to over three million customers. Our growth indicates that more customers are choosing Frontier; and a key part of our marketing mission must include understanding customer expectations, and creating a service experience that exceeds those expectations," said Vice President of Marketing and Planning Sean Menke.
"Frontier has quickly grown from a small, regional carrier at its start-up
just eight years ago, to a national airline with coast to coast service. To
many Frontier customers, our name is synonymous with quality, affordability
and excellent customer service, and we want to ensure that our customers' contact
with Frontier, from start to finish, reflects Frontier's values," said
Senior Director Marketing and Brand Management Ian Arthur. "We are actively
seeking a research partner with broad-based retail experience as well as knowledge
of the aviation industry that will assist us in focusing in on our customers
and their needs."
For further information, please contact Arthur at 720-374-4241, via e-mail at: IArthur@flyfrontier.com or by mail at Frontier Airlines, 7001 Tower Road, Denver, Colorado 80249, Attention Ian Arthur.
Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport with a fleet of 30 aircraft and employing approximately 2,600 aviation professionals. Frontier and its affiliate Frontier JetExpress currently serve 31 U.S. cities with 170 daily flights. In 1999, 2000 and 2001. Frontier's maintenance and engineering department received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs. In April 2002, Entrepreneur Magazine ranked Frontier one of two "Best Low-Fare Airlines, " and in September 2001, Fortune magazine ranked Frontier 41st on its 100 Fastest Growing Companies list. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.