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"We are extremely proud of Frontier's unique corporate culture which has provided a solid foundation for Frontier's brand loyalty in the marketplace," said Menke. "We want to continue to build upon Frontier's strengths, and Ian's entrepreneurial spirit and dynamic marketing background are the perfect combination to lead these efforts," said Menke.

Arthur most recently served as president/managing partner for Boulder-based Tretorn, where he was responsible for that company's strategic marketing efforts. Prior to that, Arthur held a variety of senior marketing positions at Toronto-based Irwin Toys Ltd., Portland-based Nike. and Boulder-based Head Sports. His experience also constitutes several other well-known consumer product companies including Prince, Nordica and Dunlop.

Arthur holds a bachelor of arts honors degree in economics and history from York University, Glendon College in Toronto, Canada. He currently resides in Boulder, Colo. with his wife and three daughters.

Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport, serving 29 cities coast to coast with a fleet of 30 aircraft and employing approximately 2,600 aviation professionals. In September 2001, Fortune magazine ranked Frontier 41st on its 100 Fastest Growing Companies list and in April 2002, Entrepreneur Magazine ranked Frontier one of two "Best Low-Fare Airlines." In 1999, 2000 and 2001, Frontier's maintenance and engineering department received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.