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Oct 17, 2001
Frontier Airlines and SideStep Launch ?Dare to Compare? Sweepstakes
DENVER (Oct. 17, 2001) - Frontier Airlines (Nasdaq: FRNT ) today announced the launch of its “Dare to Compare” Sweepstakes with SideStep, a leading online travel service. By downloading SideStep’s low fare search tool from www.frontierairlines.com, Frontier customers will see the outstanding savings the airline offers them over traditional full-fare carriers. To encourage customers to look for themselves, Frontier is offering those who download SideStep from its site from Oct. 16 to Nov. 15, the chance to win tickets for two to/from anywhere Frontier flies.
SideStep offers a rich selection of flights, hotel rooms and rental cars -- including the largest selection of Web-only fares available online. The free service features 587 different domestic and international carriers, more than 20,000 hotels and 762 rental car locations in its comprehensive offering. Once a selection is made, SideStep brings travel buyers directly to supplier sites to book their travel, taking them within a few clicks of purchase from brands they trust.
“Frontier consistently offers fares which are notably lower than its competitors,” said Lowell Miller, director of e-commerce. “Our new ‘Dare to Compare’ Sweepstakes reflects our confidence in these fares because the SideStep tools enables our customers to research the fares on their own. Travelers will learn about significant savings through SideStep and can then book our lowest fares on frontierairlines.com.”
“With SideStep, travelers will be sure to find Frontier’s best rates - including its notable Web-only fares,” said Brian Barth, SideStep’s CEO. “And once they’ve bought their Frontier tickets, customers can complete their travel plans by using SideStep to arrange for their hotel and rental cars, too. We’re enthusiastic about the opportunity to introduce more Frontier customers to SideStep, and we encourage them to take advantage of this opportunity to win a trip to one of 22 different vacation destinations.”
To participate in the sweepstakes, visit www.frontierairlines.com. Click on the Frontier/SideStep Sweepstakes link to download SideStep. The contest’s rules and regulations may be found on the SideStep site. The contest runs from Oct. 16 - Nov. 15. Winners must complete their trip by December 31st, 2002.
About Frontier Airlines, Inc.