who we are

"With the advent of our fleet transition in May 2001, Frontier begins a new era. We felt it only fitting to provide the world with a visual representation of this new era by updating the look of our aircraft," said Frontier President Sam Addoms. "When we started the airline nearly seven years ago, the logo was appropriately modest. The new paint scheme reflects who we are now - a stronger and more mature company," said Addoms.

The logo on the new aircraft will span the entire fuselage of the Airbus aircraft in large, silver letters. Frontier's tagline, The Spirit of the West, will take a prominent place towards the front of the aircraft in Frontier's classic green lettering. The engine cowling (the casing around the engine) will also be updated with a new coat of green paint.

Denver-based brand and image consultant Genesis, Inc. designed Frontier's original livery and was charged with the task of designing Frontier's new look. President of Genesis Jim Adler stated, "We are very proud to have been a part of Frontier Airlines since its beginning. Over the years, Frontier has evolved into a successful and growing airline, and we wanted the new aircraft paint scheme to reflect that positive evolution."

Aircraft Order
Frontier Airlines currently operates a fleet of 25 leased Boeing 737 jets. In May 2001, the airline will take delivery of its first Airbus aircraft and its first owned aircraft. By January 2005, the airline plans to have replaced its entire Boeing 737 fleet with approximately 37 owned and leased Airbus 319 and 318 aircraft.

Aircraft Interior
In conjunction with today's announcement, the airline also displayed a replica of the airline's new aircraft interior, and announced that its new Airbus aircraft will offer increased passenger seat and legroom over its current fleet.

"Frontier's new Airbus aircraft fuselage is approximately seven inches wider than the airline's current fleet," explained Director of Aircraft Management Mike Fay. "This enabled us to put an extra inch of space in each of the six seats (Frontier's A319 configuration contains 22 rows of seats, with six seats across in each row) and an additional approximate inch of space in the center aisle. The seat pitch on Frontier's new aircraft, or space between the back of one seat and the back of the seat in front of it, will equal 33 inches, which exceeds most airline's economy class seat configuration."

Frontier's Unique Aircraft Tails
One thing that won't change is Frontier's beloved aircraft tails, which depict wildlife images. "Our unique aircraft tails are as much a part of who we are as the name Frontier, and are synonymous with our culture," continued Addoms.

To select the artwork for Frontier's first Airbus aircraft, the airline conducted a contest soliciting entries from photographers worldwide. The winners, Cathy and Gordon Illg of Lakewood, Colo., were announced at today's unveiling. The Illg's winning photo, a gray wolf howling to the cool crisp Colorado sky, will appear on both sides of the tail on Frontier's first Airbus A319. "We felt we had something to say with our new aircraft and the picture of the wolf howling into the sky was the perfect choice," explained Frontier's Director of Advertising Diane Willmann who selected the winning image.

Denver-based Frontier Airlines serves 23 cities coast to coast with a fleet of 25 Boeing 737 jets and employs approximately 2,300 aviation professionals. The airline is the second largest jet service carrier of Denver International Airport with an average of 118 daily systemwide departures and arrivals. Unlike some other airlines, Frontier's low fares do not have a Saturday night stay requirement. In addition, Frontier recently announced its own frequent flyer program, EarlyReturns, which offers one of the earliest return programs in the industry. Frontier provides capacity and other data and industry comparisons on its Web site, which may be viewed at http://www.frontierairlines.com