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Jan 29, 2001
Frontier Airlines Unveils New Aircraft Paint Scheme for its Airbus Fleet
DENVER (Jan. 29, 2001) - Frontier Airlines (Nasdaq: FRNT ) today revealed a first look at the future by displaying its new aircraft livery (paint scheme). The airline unveiled its new look on a giant IMAX screen at the Denver Museum of Nature and Science. The new design will appear on all aircraft in the airline's new Airbus fleet. To view and download a picture of the airline's new livery, visit the airline's Web site at http://www.frontierairlines.com .
"With the advent of our fleet transition in May 2001, Frontier begins a new era. We felt it only fitting to provide the world with a visual representation of this new era by updating the look of our aircraft," said Frontier President Sam Addoms. "When we started the airline nearly seven years ago, the logo was appropriately modest. The new paint scheme reflects who we are now - a stronger and more mature company," said Addoms.
The logo on the new aircraft will span the entire fuselage of the Airbus aircraft in large, silver letters. Frontier's tagline, The Spirit of the West, will take a prominent place towards the front of the aircraft in Frontier's classic green lettering. The engine cowling (the casing around the engine) will also be updated with a new coat of green paint.
Denver-based brand and image consultant Genesis, Inc. designed Frontier's original livery and was charged with the task of designing Frontier's new look. President of Genesis Jim Adler stated, "We are very proud to have been a part of Frontier Airlines since its beginning. Over the years, Frontier has evolved into a successful and growing airline, and we wanted the new aircraft paint scheme to reflect that positive evolution."
"Frontier's new Airbus aircraft fuselage is approximately seven inches wider than the airline's current fleet," explained Director of Aircraft Management Mike Fay. "This enabled us to put an extra inch of space in each of the six seats (Frontier's A319 configuration contains 22 rows of seats, with six seats across in each row) and an additional approximate inch of space in the center aisle. The seat pitch on Frontier's new aircraft, or space between the back of one seat and the back of the seat in front of it, will equal 33 inches, which exceeds most airline's economy class seat configuration."
Frontier's Unique Aircraft Tails
To select the artwork for Frontier's first Airbus aircraft, the airline conducted a contest soliciting entries from photographers worldwide. The winners, Cathy and Gordon Illg of Lakewood, Colo., were announced at today's unveiling. The Illg's winning photo, a gray wolf howling to the cool crisp Colorado sky, will appear on both sides of the tail on Frontier's first Airbus A319. "We felt we had something to say with our new aircraft and the picture of the wolf howling into the sky was the perfect choice," explained Frontier's Director of Advertising Diane Willmann who selected the winning image.
Denver-based Frontier Airlines serves 23 cities coast to coast with a fleet of 25 Boeing 737 jets and employs approximately 2,300 aviation professionals. The airline is the second largest jet service carrier of Denver International Airport with an average of 118 daily systemwide departures and arrivals. Unlike some other airlines, Frontier's low fares do not have a Saturday night stay requirement. In addition, Frontier recently announced its own frequent flyer program, EarlyReturns, which offers one of the earliest return programs in the industry. Frontier provides capacity and other data and industry comparisons on its Web site, which may be viewed at http://www.frontierairlines.com