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May 15, 2000
Frontier Airlines Unveils Redesigned Web Site
DENVER (May 15, 2000) - Frontier Airlines (Nasdaq: FRNT ) today unveiled its newly redesigned Web site, which can be accessed at http://www.frontierairlines.com . Enhancements to the airline's site include real-time flight tracking and access to exclusive travel deals offered by the airline's travel partners. The airline also announced it has signed a Letter of Intent to purchase EDS' Versatile Internet Booking Engine (VIBE), and implement that system by the end of calendar 2000. VIBE offers the schedules, reservations and flight information required for a rapidly increasing Web business.
"We've improved navigation and streamlined the site, which should make it easier for our customers to access accurate and useful content quickly, and when applicable, act on that information by booking a flight," said Frontier Airlines Vice President of Marketing Jeff Potter.
"EDS is dedicated to providing Frontier with evolving system enhancements to promote the growth of their Internet booking capabilities," said Bill Richard, client executive for EDS. "VIBE is a powerful platform for continued expansions of capacity and future innovative features."
Site enhancements include:
The airline's redesign initiative was led by Frontier Airlines Director, e-Commerce Lowell Miller and Web Site Project Manager Tricia Scheick, who worked with the airline's Web site agency of record, Louisville, Colorado-based Fourmula Technologies LLP.
"Fourmula Technologies is excited and pleased with the launch of Frontier's new site," said Fourmula Technologies Vice President of Marketing Paul Meriweather. "We look forward to our partnership with a strong company like Frontier Airlines that will include future e-products."
Denver-based Frontier Airlines serves 21 cities coast to coast with a fleet of 23 Boeing 737 jets and employs approximately 2,000 aviation professionals. Unlike other airlines, Frontier's low fares do not have a Saturday night stay requirement. In addition, Frontier offers frequent flyer miles in Continental Airlines' OnePass® program. In 1999, Frontier was named "Best Low-Fare Carrier" by Entrepreneur Magazine in the publication's sixth annual Business Travel Awards. Also in 1999, the airline received the Federal Aviation Administration's (FAA) prestigious Aviation Maintenance Technician Employers Diamond Certificate of Excellence Award, which provides special recognition to airlines that have 100 percent of eligible employees complete an advanced training aircraft maintenance training program. Frontier's Web site may be viewed at http://www.frontierairlines.com .