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May 26, 2010Frontier Airlines Wins Sustained Success EffiePrestigious Award Recognizes Popular “Spokesanimal” Campaign
DENVER, May 26, 2010 -
Frontier’s clever spokesanimals are shaking their groove things after
learning they’ve achieved the crème de la crème in the world of
advertising with a win in the sustained success category of the annual
Effie awards. Frontier, a wholly-owned subsidiary of Republic Airways
Holdings, Inc. (NASDAQ: RJET), will learn whether it takes home a gold,
silver or bronze Effie at the June 8 ceremony in New York. The carrier
shares the category with Phillips Distilling Company and the United
States Marine Corps.
“This is such a magnificent achievement for Frontier Airlines and our
creative partner, Grey New York,” said Ian Arthur, VP of marketing and
branding. “However, this award truly belongs to our employees and
customers who have supported this campaign – and our airline – over the
years. We had no idea how impactful the campaign would be when we
started it in 2003. For a brand, let alone an airline, to achieve such
an emotional bond with its employees and customers is absolutely
remarkable. We’re looking forward to introducing our animals across the
country later this year.”
The prestigious Effie Awards recognize leaders in the advertising
industry not only for the creativity of their campaigns, but also the
effectiveness. The sustained success category honors campaigns that have
succeeded for a period of five or more years. Since the launch of the “a
whole different animal” campaign in 2003, Frontier has won a total of
three Effie awards.
“It’s been an amazing trip these past seven years,” said Shawn Couzens,
VP creative director for Grey New York. “The advertising has given the
brand a unique voice, allowing us to connect with consumers in a truly
meaningful way. This cast of characters has helped us weather numerous
challenges from combating competitors with deep pockets, to record fuel
costs, bankruptcy, and the subsequent decision to bring Midwest under
the Frontier banner. The ad campaign was an essential component to
Frontier’s expansion and survival and the Effie is a great recognition
of this achievement.”
Frontier launched the popular “a whole different animal” campaign in
2003 to rave reviews. With nearly 100 different storylines, including
the popular “Flip to Mexico” and “Denver’s favorite animal” campaigns,
Frontier’s loveable spokesanimals have helped the airline achieve a
number of accolades; including recognition in the Moriarty, Mitchell and
Wells textbook “Advertising: Principles and Practices” and a parody ad
for the cartoon “South Park.”
To learn more about Frontier’s famous spokesanimals, please visit FrontierAirlines.com/animal-tales.
About Frontier Airlines
Frontier Airlines is a wholly-owned subsidiary of Republic Airways
Holdings, Inc., an airline holding company that owns Chautauqua
Airlines, Lynx Aviation, Midwest Airlines, Republic Airlines and Shuttle
America. Currently in its 16th year of operations, Frontier
employs more than 5,500 aviation professionals and operates more than
550 daily flights from its two hubs at Denver International Airport and
Milwaukee’s General Mitchell International Airport. Frontier offers
routes to more than 70 destinations in the United States, Mexico and
Costa Rica.
On April 13, 2010, Republic Airways announced that its two branded
carriers, Frontier and Midwest, would combine under the Frontier
Airlines name. The integration of these two airlines is expected to take
12-18 months. Track our progress at FrontierMidwest.com.
For more in-depth information on Frontier Airlines and to book tickets,
please visit its Web site at FrontierAirlines.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6306456&lang=en
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